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Chapter 3 Case Activity

Chapter 3 Case Activity

Q 1.Nederlander’s first expansion globally was to purchase three theaters in London, England. This strategy of entering global markets is called _______. 2.If the Nederlander Producing Company wanted to take the production of Newsies to a theater in Paris, but realized that some of the song lyrics would need to be changed in order for French audiences to understand the jokes, this would be an example of ________. 3.The Nederlander Producing Company has expanded to China through a strategic partnership with the China Arts and Entertainment Group (CAEG). It is hoping to open a production of Ghost, based on the movie of the same name. Nederlander has been forced to cut one song from the show due to censorship imposed by the nation’s government. This is an example of ______.

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1. direct investment 2. a social and cultural barrier